Wechat official account for foreign4/25/2023 ![]() This means that your content is not so dispersed on WeChat as it would be on a platform like Twitter or Facebook for example. They are not, however, available to anyone who is not in your circle of friends. You post pictures and comments to it, and they are visible by your WeChat friends. Moments is a feature that is very similar to the Facebook wall. What do I mean by that? If you post up a 1 minute video to your chat group, then if people don’t see it the same day, they are unlikely to trawl back through a stream of chat to find it.įor WeChat groups you should be keeping and eye on re-posting regularly + maximising on peak engagement times – lunch time and early to mid evening are reported as the best starting point for this by small business owners we have worked with. In addition, the content that you put out has a much shorter shelf-life. Because of this, your engagement levels will be more restricted to times of day when people can look at their mobile phones. The one important thing to remember about a WeChat group, is that it is on mobile. Think of it as similar to a forum in it’s nature – you get interested customers into a WeChat groups in order to serve up useful information and develop a relationship with your audience. WeChat groups are the quickest and easiest way to get content out to private WeChat users who have an interest in your type of product or service. There are different options for who you let into the group and you can remove people very easily. WeChat groups function very much like Facebook groups. Not a perfect solution, but the only one unless you can get someone to do it for you. If you are reading this from abroad, then you’ll have to make a journey to mainland China in order to get this done. Obviously this is not a long term solution, but it will get you onto the platform and selling. You can get around this by registering a new WeChat account after you have reached your limit. This might sound like a tough limit for most businesses. You have a limit on a private WeChat account of roughly $10,000 in transactions. You can link your Chinese bank card to your WeChat wallet and then start making and taking payments on your private account. ![]() WeChat Private Account Transaction Limits You could ask someone who can write Mandarin to write a note for for explaining your requirements. Obviously this could be a bit tough if you’ve got no Mandarin skills, so it’s a good idea to take someone with you who can help. You’ll receive an ATM card and can assign yourself a PIN number before you walk out the door – yes, it’s that quick! As a tourist you can walk into any bank in China and register for a bank account in around 20 minutes. You do, however, need a personal bank account in China. By running on an MVP, you’ll get used to the platform and start to understand how private users behave on WeChat – this is a valuable as private users are the ones you want to understand!Ĭan you use WeChat wallet without a registered business in China? Yes, you can. So, why are these any use to you? Well, it stands to reason that if you want to get started on WeChat then beginning by using the tools which ARE available to you would seem like a good place to start. If you have a smartphone, you can sign-up for a private (regular) WeChat account. While an official WeChat account may seem like the only way to secure a good stream of communication (and consequently sales) with a Chinese audience, that isn’t actually the case.Īs a non-registered Chinese business, or event a foreign individual, there are still ways to launch yourself on China’s number one digital tool. To do this, you essentially need a Chinese registered business, or a Chinese national ID – or you need to find someone who has either of these, to do this for you. These accounts are what can take your business to the levels you are looking for in China. WeChat official accounts are the ones where you can take payments, and gain regular subscribers in order to push content to an audience. We receive enquiries all the time about trying to set up WeChat official accounts as a non-Chinese entity. Not registered in China? You can still use the power of WeChat for your business.
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